Research.

Conversational User Interfaces

Friend or foe? We need to set new social rules for H2M relations. Traditional communication between humans and robots was based on simplified, regulated symbols – an artificial communication system between two languages: human and software’s.

Patient Experience

Digital transformation in healthcare is going mainstream, promising higher quality of care at a lower cost for all.
Yet, the biggest challenge is not the access to affordable, high quality healthcare. It’s ensuring patients’ interest in prevention. As the digital transformation of healthcare turned patients from passive beneficiaries into active decision makers, they’re more vulnerable to unethical practices. To prevent that, modern medicine needs to design products and experiences just like the lifestyle industry.