Digital transformation in healthcare is going mainstream, promising higher quality of care at a lower cost for all.

Telemedicine allows for a cheaper infrastructure of medical consultations, connected hardware means remote monitoring 24/7 and big data helps researchers find patterns in the spread of diseases and better target preventive activities.

Yet, the biggest challenge is not the access to affordable, high quality healthcare. It’s ensuring patients’ interest in prevention. As the digital transformation of healthcare turned patients from passive beneficiaries into active decision makers, they’re more vulnerable to unethical practices. To prevent that, modern medicine needs to design products and experiences just like the lifestyle industry.