Chatbots for Health Care
A recent research shows that 75 % of time spent on smartphones is done on chatting and messaging platforms. This means that software based on CUI would be consumers’ natural choice for tackling different issues. New technological solutions allow it to be cross-platform (no matter if you prefer to communicate through Messenger, WhatsApp or Telegraph) and easily integrated with outside services like social media platforms (careful about data privacy). It can even run in the text message window. Most important: it comes with one screen convenience. As apps are getting more complicated every day, consumers get tired with going through various screens to book a table in a restaurant. But can they work in health care, too? We’ve decided to check.
With guest experts: Grzegorz Przybycien of IBM on technology and Dr. Alessandro Monaco on setting the right goals.
Amanda & Sugar Chatbot
Traditional graphical user interfaces (GUI) are based on a simplified, regulated symbols – an artificial communication system between two languages: human and software’s. In this system everybody needs to learn the same set of rules and it’s quite easy to implement quality standards.
Chatbots instead, are based on our full, natural human communication system. Which means they’re much easier for the user – CUI eliminates friction that made it difficult to use computer as you had to learn how to use each software through their GUI. But the designers need to face a complicated, heterogeneous and multilayer process, addressing such issues as language variations, individual interactions, relations inside different communities and groups and a wider cultural context.
On the other hand thanks to CUI personalizing the experience will be much less expensive. We’ll be able to address properly more problems on a much wider scale. This is crucial for health care as the costs of treating chronic diseases are at all times’ high and growing and preventive budget is practically nonexistent.
The designers need to adopt a new mindset: what you say and how you say it is important.
This was the idea behind pilot social campaign that we’ve built together with IBM. When it comes to lifestyle and its impact on health there are currently two serious communicational obstacles: information overload and fake news fuelled by lifestlye blogs and digital influencers who are not health professionals. HCAT decided to research the impact of onboarding through storytelling. We’ve designed a chatbot game that teaches the basics of healthy approach to sugar in our diets.