FOCUS

Analytics for building healthy communities. #shareHEALTH

personalization

Technology is a dominant part of our lives, shaping our worldviews and behaviours that have crucial impact on our health choices.

automation

Researching how communication inside communities and between them shapes individual (un)healthy habits.

omni-channel

If it can be done, it doesn't mean it should. We're looking at the healthy culture form all aspects, no sugar coating.

PATIENT EXPERIENCE

THE BIGGEST TRANSFORMATION IN HEALTHCARE SINCE STONE AGE

Digital transformation in healthcare is going mainstream, promising higher quality of care at a lower cost for all. And right on time, as only two years ago World Health Organization calculated the cost of not taking action to address the spread of noncommunicable diseases - 7 trillion dollars in 20 years. Telemedicine allows for a cheaper infrastructure of medical consultations, connected hardware means remote monitoring 24/7 and big data helps researchers find patterns in the spread of diseases and better target preventive activities.

But the biggest change happened in relation to the model of patient relations, as the digital transformation of healthcare turned patients from passive beneficiaries into active decision makers. With the noncommunicable diseases epidemics that no one seems to know how to contain the more engaged they are, the better for early prevention. Building Patient Experience is no longer just an option, it’s an essential element of the healthcare strategy.
Learn more about Patient Experience: X (1)
Or read our latest reports for more insights.

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ABOUT

mission

Healthy Culture Action Tank is an independent non-profit research organization focused on digital transformation in healthcare. Our mission is to educate on health as our most important long-term investment.

Our methodology is based on three elements: grounded theory, big data analysis and Health 2020 framework. Grounded Theory - the base of all our research. We look for patterns on how communication inside groups and between them impacts (un)healthy habits on individuals an based on the outcomes we draft strategies regarding how can we reverse the process to spread healthy culture instead. Big Data Analysis - we analyse computer-mediated communication (using bot qualitative and quantitative approach) as it's embedded in our everyday life and its role in creating and strengthening communities. Health 2020 - we are guided in all of our activities by the new European health policy framework defined by WHO. We mainly focus on two of four priority areas: the life-course approach to healthy living and creating supportive environments and resilient communities.

contact

INFO[AT]HEALTHACTIONTANK.ORG